Genbook was founded 2006 in San Francisco, by Australian entrepreneur Rody Moore. (How and why this Aussie came to be in America is a story for another day!)
The idea for the business was born out of an observation; he believed that technology had the power to change the lives of entrepreneurs, even if they didn’t see it themselves.
With the rise of technology, came the rise of distractions. From juggling calls to emails to social media, managing communication channels alone seemed like a never-ending job. In some cases, the impact of the distractions even outweighed the dream of owning and operating a small business.
The answer to help entrepreneurs control the growing numbers of ‘distractions’ - Genbook. More specifically, a smart and simple online solution that helps small business entrepreneurs build a better business experience.
Over a decade later, our foundation is still the same however our purpose has expanded.
Today, we exist to help liberate all entrepreneurs from the shackles of all distractions, not just technology distractions. This is because we believe placing focus on a great business experience is what leads to fulfilment.