Genbook rebrands to better align with its mission to free entrepreneurs from distractions

The fresh new look conveys that Genbook is so much more than appointment scheduling software

January 7 2020, Los Angeles

Genbook, a cloud based software solution for service-based businesses, today unveiled a new look for its logo, website, product interface, and digital assets. The visual brand refresh is brought about by the company’s goal to better align with its core purpose of freeing entrepreneurs from distractions.

Genbook, which was founded in 2006, enables small and medium businesses to implement online scheduling and manage their appointments using one easy-to-use platform. With Genbook, service-based businesses can increase bookings, manage their appointments, and streamline their operations. The company has grown tremendously over the last few years and is now used by over 22,000 businesses worldwide.

Philipp Liver, CEO of Genbook, is leading the company’s next phase of growth. “Genbook has outgrown its previous brand and needed to evolve to take things to the next level.

“We listened to our customers and learned that they saw Genbook as being more than just an appointment scheduling platform. At its essence, Genbook serves as a solution that helps free small and medium businesses of distractions. Our cloud-based software helps entrepreneurs of small businesses organize, manage and streamline their business so they can focus on what matters most, providing a great business experience, rather than worrying about technology and admin.” continues Liver.

Genbook’s new look has a more modern feel, and it also reinforces the company’s commitment to helping businesses create better experiences for their clients.

“Part of the reason for the brand refresh is we want to pave the way for better business experience both for entrepreneurs and their clients.,” comments Liver. “When entrepreneurs aren’t weighed down by technical and mental distractions, they’re able to provide more meaningful interactions and really connect with their customers.”

Genbook’s brand refresh comes just ahead of the International Salon and Spa Expo 2020 (ISSE) in Long Beach, California, one of the biggest events in professional beauty and wellness. As a solution that’s loved by so many businesses that offer personal and wellness services, the Genbook team is excited to fully showcase its new look to ISSE’s attendees.

“We’re looking forward to ISSE and can’t wait to show everyone not only our new brand, but how Genbook can help service providers in the personal service and wellness industry build better business experiences,” said Liver.

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About Genbook

Genbook's simple and affordable cloud-based scheduling solution is everything small business entrepreneurs need to help organise and manage their grooming or wellness business. Genbook takes care of online distractions, allowing entrepreneurs to focus their efforts on what they value most — building a better business experience.

Since 2006, Genbook has helped over 22,000 small businesses in the personal service, grooming and wellness industry bring joy to their clients.

Genbook is headquartered in Sydney, Australia with an office in Los Angeles, USA.

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