With over 157 million daily users in the US and Canada alone (which amounts to over half of the adult population), Facebook is easily the world’s largest and strongest social network. Consequently, it’s also the one through which small local businesses have seen the most advertising, marketing and customer communication success. Facebook Business Pages offer businesses a powerful platform on which to connect with existing and potential customers, and Genbook strongly recommends setting up a Page for you business if you haven’t already done so.
Once your business’s Page is live, check out ways in which you can use Genbook and Facebook together, to make your Page shine and drive customers to your online scheduling page.
1. Create a Book Now Call-to-Action (CTA) button on your Page
One of the most exciting things you can do on your Facebook Page is create a CTA (a button that encourages fans of your Page to take action), inviting customers to book an appointment with your amazing business. Be sure to link the button to your Scheduling Webpage. These CTAs are visible on Facebook’s desktop and mobile sites, as well as on the Facebook App, which is key since 30% of Facebook users are mobile-only users. Read more about CTAs and see our instructions for setting up your Book Now button.
2. Spotlight stellar customer reviews
A frequent and successful Facebook Page post type we see is the review-share. Simply, the business takes a screenshot of a recent review notification email and posts the image with a brief note on its Timeline. It’s an easy way to promote your business’s excellent reputation to fans and customers, and show those who are visiting your Page for the first time how loved and celebrated your business is. As we know, positive reviews are a major factor in customers’ booking and purchasing decisions.
3. Share and fill upcoming appointment availability
Facebook’s timeliness makes it especially useful for filling last-minute availability in your business’s calendar. All you need to do is mention that you have a few spots open on a given day/week, and share the link to your Online Scheduling Page (found in your Genbook account’s Settings tab). Customers can then book those last few openings, filling up your schedule and raising your business’s earnings.
4. Spread the word about offers and specials
Whether you’re running a daily deal (like a Genbook Offer or Groupon) or another type of special, you’ll definitely want to publicize and promote it on your Facebook Page. Deals and specials can bring back customers who are still fans but haven’t visited your business in a while, and they can attract new customers who may have previously been on the fence about trying your services (especially if you choose to boost your post or create an ad). Not to mention that specials are a great way to reward existing customers for their loyalty.
Remember that sharing interesting content is the backbone of social media and social networking. The more engaging, useful and attractive posts you share via your Facebook Business Page, the higher the chances of your fans sharing your posts on their feeds, and giving your local business the tried and true old word-of-mouth treatment.
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