Dated April 3, 2012
If we make any material changes we will notify you by email (sent to the e-mail address specified in your Genbook account), by posting a message in your Genbook account, or by means of a prominent notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
Personally Identifiable Information (PII)
We do not ask you for, access or track any location based information from your mobile device at any time while using our mobile Web site.
Consumers. If a Consumer chooses to schedule an appointment with a Business User, the Consumer may elect to provide information including, but not limited to, that Consumer’s name, telephone number, and email address (collectively “Consumer Information”), that may be Personally Identifiable Information. We may also collect credit card information from Consumers in circumstances where a Business User has decided that it requires such information to be collected from Consumers scheduling appointments with it through the Services. We may also collect user submitted information including but not limited to ratings & reviews of businesses and service providers with whom the submitting Consumer has interacted through the Services, and any responses or other postings by a Business User.
We also collect Consumer Information on behalf of Business Users through our Web site and mobile Web site.
Consumers can access, correct, amend or delete certain of their Consumer Information after registering for an account at the Genbook Customer Center. A Consumer seeking to correct, amend or delete inaccurate Consumer Information collected by Genbook in respect of appointments scheduled with a specific Genbook Business User can also direct their queries to that Business User. If the Business User requests that we delete specific Consumer Information, we will respond to that request within 30 business days.
We also collect Consumer Information from Business Users through our website and mobile website.
We also collect information from Business Users about their staff, such as name, email address and phone number. If staff information has been collected about you and you wish to change or have that information no longer used please contact the relevant Business User.
When a Business User uses our refer-a-friend program we will automatically send that Business User’s referrals a one-time email inviting them to visit the site. Genbook stores this referral information for the sole purpose of sending this one-time email and tracking the success of our referral program. If you no longer wish to have your information used for this purpose please contact us
When using our mobile website we will collect your mobile device’s operating system and device type for the purposes of customer support and improving the Services.
You should be aware that if you upload, post, and/or distribute to the Services material, including but not limited to, Personally Identifiable Information, questions, feedback, reviews, data, comments, ratings, suggestions, information, text, data, software, sounds, photographs, podcasts, audio, audiovisual, video, images, graphics, messages and other content or materials of any nature (“User Submitted Materials”), those materials and the substantive information contained in them may be accessible by third parties. To request removal of your personal information from our open forums, contact us. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
If a Consumer provides any Consumer Information or User Submitted Materials to the Services that are relevant to a Business User with whom that Consumer schedules an appointment or otherwise transacts through the Services, Genbook reserves the right to provide such Business User with the relevant Consumer Information and/or User Submitted Materials for purposes of managing the appointment and/or transaction with such Consumer, whether or not such information is Personally Identifiable Information.
We may use PII and any other information provided by a Business User or a Consumer through the Services for internal purposes, such as sales, human resources, marketing, and administration. We may share this information with third parties who provide us with administrative services, credit card processing services to process payments and email services to send out emails on our behalf. We will share your personal information only as is necessary for the third parties to provide their services. The third parties’ use of that information will be governed by their privacy policies.
Information and User Submitted Materials provided by a Business User on its profile or elsewhere on the Services will be accessible by Consumers. Information and User Submitted Materials provided by a Consumer, including any personally identifiable information provided when such Consumer schedules an appointment through the Services, will be made available to the Business User with whom the Consumer is scheduling an appointment.
We will retain your information for as long as your account is active or is needed to provide you our Services. We will retain and use your information as is necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Non-Personally Identifiable Information
Non-personally identifiable information is information that, by itself, cannot be tracked to a specific individual. Examples of non-personally identifiable information include, but are not limited to, the type of internet browser you are using, the type of computer operating system you are using, your IP address, the time and date of your use of the Services, and whether or not you clicked on hypertext links within the Services. We may collect non-personally identifiable information while you use the Services.
Use of Non-Personally Identifiable Information
We may use the non-personally identifiable information to generate user statistics that we may provide to prospective advertisers or partners. If we provide any such information to others, we will provide such information in the aggregate only and will not include any personally identifiable information about any individual users. We may also use the non-personally identifiable information to generate statistics that we may provide to you and to other businesses using the Services, including, for example, the number of appointments in a certain time period. We also may provide non-personally identifiable information to contractors so that they can perform services for us.
We employ or our third party advertising partner employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.
As is true of most Web sites, we and our third party tracking-utility partners gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site and mobile site, to track users’ movements around the site and mobile site and to gather demographic information about our user base as a whole.
We may use such information to send you email messages and other notifications relating to the Services and your use of the Services. We reserve the right to notify you through e-mail, or notices posted on the Genbook websites, as determined by Genbook in our discretion. In addition we offer Business Users the opportunity to choose to receive text message alerts through their account settings. Please be aware that if you choose to receive text alerts, applicable carrier rates may apply. By using the Services, you consent to receiving such notifications.
Business Users may opt-out of receiving notifications regarding appointments through the Services by logging into their Genbook account and changing the notification settings; opting-out of such notifications, however, will limit the effectiveness of the Services. Notwithstanding the foregoing, neither Business Users nor Consumers may opt-out of receiving notifications relating to support of the Services or other notices as required by law. If we have provided any third party with your personal information, you will have to contact the third-party directly with any opt-out request.
When Business Users sign up for an account we will use their information to send them our newsletter. If you wish to no longer receive our newsletter you may follow the unsubscribe instructions contained in each of the emails you receive.
Links to Other Web Sites
Our site includes links to other websites whose privacy practices may differ from those of Genbook. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.
We post customer testimonials on our website which may contain personally identifiable information. We do obtain the customer's consent via email prior to posting the testimonial to post their name along with their testimonial. If you would like to request the removal of your testimonial from the site you may contact us.
Schedule and Appointment Information
Genbook will not share a Business User schedule with anyone, except to the extent necessary to allow Consumers to browse, schedule and manage appointments. We will not share a Consumer’s personal schedule information with anyone except the Business User with whom such Consumer schedules an appointment. Each Business User will be able to access and view only the schedule for that business, and only information relating to appointments for that business.
Other Sharing of Information
In the event that we, in whole or in part, establish a partnership with another company, or are acquired by or merged with another company, information we collect may be transferred to the partner or the acquiring or merging company at time such merger, acquisition, or partnership is closed and to the extent necessary to fulfill our obligations under such merger, acquisition, or partnership.
Social Media Features
We do not offer services to, or target, persons under the age of 13. In compliance with the Children's Online Privacy Protection Act, we will purge any information we receive from people we believe to be children under 13 from our database and cancel the corresponding accounts.
We have implemented commercially reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure (when you enter sensitive information (such as a credit card number) on our website or our mobile website, we encrypt the transmission of that information using secure socket layer technology (SSL), but we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes. We cannot ensure the security of any information transmitted to us over the Internet, and we accept no liability for any unintentional disclosure of such information. You acknowledge that you provide your personal information at your own risk. If you have any questions about security on our Web site, you can contact us.